A logo is a visual foundation for your brand’s identity. We’re told “you can’t judge a book by its cover,” but business logos are often the exception to that rule. A logo can both entice prospective consumers and exhibit dependability to retain existing ones. Giving your existing logo a facelift can show your business’s commitment to progress. Only when you begin to see your logo as the face of your business – and not simply a decorative ornament – will you begin to understand why your corporate logo is so important.
Your Logo Builds Brand Recognition
I’m terrible with names but can remember a face. Think of your audience as having the same unlucky trait. In time, an audience will remember your business’s name, but your logo – the face of your company – can be a guaranteed source of recognition by performing the following:
- Make a good first impression: The average human attention span is eight seconds – a second shorter than a goldfish’s. At first glance, your logo should be recognizable and welcoming.
- Illustrate your excellence: Invest in professional graphic design services. You won’t seize an audience with Microsoft-generated clip art.
- Think like a consumer: Make a list of words that describe your brand. Think like your ideal client and how you’d like to see this visually portrayed.
- Display your professionalism: Consumers are conditioned to associate a well-designed logo with professionalism, and it’s the first symbol they look for in marketing.
Your business should be a familiar face on a crowded city sidewalk – especially one that evokes positive memories.
Your Logo Creates Brand Consistency
Your corporate logo should be clearly displayed on websites, social media, and business cards to create brand consistency. Companies have spent hundreds of millions of dollars on rebranding campaigns, and part of their return on investment has come from reengaging with an evolving audience and attracting younger generations who are drawn to fresh visuals and innovation.
Your Logo Makes Your Business Distinguishable
Your logo is a quick way of showing your audience what values and priorities set your business apart from the competition, and a fresh coat of paint on an existing logo can communicate your dedication to innovation and modernization.
Your Logo Cultivates Brand Loyalty
Your logo is an effective tool for fostering brand loyalty. It’s a symbol for fans to rally around and a gateway to your merchandise. The more identifiable you are, the more the public will be able to recognize your products and services in action. Moreover, your logo’s presence alone boasts accessibility and invites consumer allegiance in a couple of important ways.
Gratitude Builds Loyalty
Promotional merchandise bearing your logo is a way to build appreciation for your brand. Gifting a consumer a company pen will not only spark thoughts of your business whenever they scribble something down, but it broadens the value of your brand in their eyes.
Trust Preserves Loyalty
When shopping for a laptop, spotting that apple with the bitemark makes you instantly recognize that product as reliable. If your business is committed to creating a trustworthy product, your logo will become synonymous with dependability and authenticity.
Successful businesses recognize why a corporate logo is so important and put effort into supplementing their brand’s identity. Creating an attractive logo or reinventing an outdated one is a way to show off your best traits at a glance. At Vision, we can help you with your logo design and underline its role with our global brand management services. Vision has more than 20 years of experience assisting clients to realize their business’s full potential. Contact us today to see how we can promote your business.
