As business owners, we tend to market only on platforms we feel comfortable with. When new social media trends arise, it can feel like you’re losing ground when it comes to marketing. However, all social media platforms are not built the same, and depending on your audience, you might be just as present as always. Nevertheless, that doesn’t detract from the importance of staying aware of new social media platforms – namely TikTok. As this social media video app only continues to rise, now’s the time to discover what all the hype’s about. Let’s discuss what TikTok is, who uses it, and if it’s good for selling.
What is TikTok?
If you’re interested in the abridged version, check out my video, where I give you a rundown of the app’s purpose, demographics, and selling viability in under 4 minutes:
TikTok was launched in its present form in 2018. TikTok is a social media platform that allows users to create and share short, digestible cellphone videos, similar to Instagram Reels. Both amateur and professional creators can personalize their videos by using built-in special effects, sound effects, stickers, and music. Users can even collaborate on content by creating a split-screen video, known as “duets.” The trends on this app typically range from lip-synching and performing choreography to creating funny sketches. By providing endless bite-sized content, the app has become known for its binge-worthiness.
Who is Using TikTok?
Compared to the other social media platforms – such as Facebook, Instagram, and Twitter – TikTok has the youngest user demographic. The majority of users are comprised of Gen Z. According to Statista, 47.4% of users are between the ages of 10 and 29. While you’ll find TikTokers of any age, the college-aged population are those who most embrace this platform. According to MarketWatch, TikTok has recently reached one billion active monthly users globally, and that number only continues to rise. This has led many business owners to wonder, “Can I sell on TikTok?”
Who Should Be Selling on TikTok?
TikTok is not regionally locked. If you try to sell on this platform, your message is going to be shared worldwide. That’s why if you sell a product that can be purchased online – especially one that appeals to Gen Z consumers – TikTok can be a great marketing tool. By exhibiting a unique brand identity and with a bit of creativity, you can find success amongst the app’s college-age demographic. However, if your ideal client is a business professional in their 40s or 50s, you might have better luck doing your marketing on a platform like LinkedIn or Facebook.
Taking the time to understand what TikTok is will help you determine whether it’s a worthwhile venture for your business. While plenty of opportunities exist for online retailers on the app, you need to carefully consider whether it’s worth your time. At Vision, we know exactly where to find your ideal clients, and we know how to speak their language. If you need someone to manage your social media and open up sales leads, contact us today.
