It’s easy to talk about all the things you don’t want in an outsourced marketing agency—lack of communication, bad quality content, poor ROI—but what about the opposite? Today we’re looking at the green flags to look for when finding a marketing agency, those characteristics that show you that you’ve found a keeper. For red flags when it comes to marketing agencies, check out our companion enVisioning Success podcast episode, Identifying the Perfect Match: Aligning Services with Business Needs.
What Qualities Should You Look for in a Marketing Agency?
While there are many green flags, big and small, when you’re entering into a marketing partnership, below are the big three we’ve found to produce the most success with our clients and those they’ve commented the most on in testimonials.
1. Goal-Focused Marketing Over Products
As we discussed in the last blog, Working with a Marketing Agency: Products vs. Services, it is very easy for a buyer or seller to look at marketing as a product. The problem with this setup is if the marketing doesn’t work, you’re still locked into that specific product. It’s why more agile agencies like ours focus on your marketing goals, building and rebuilding your marketing around that as both tactics and strategies change.
2. Communication: Insightful and Tailored
It’s not something you think about when signing up with an outsourced marketing agency, but communication is a key part of the relationship. That’s why communication with your marketer (tailored for your specific needs and mediums) is so essential on everything from status updates on your marketing as a whole to custom analytics reporting that can chart both successes and failures.
3. Consistent Content, Quality & Care
We’ve talked a lot in the past about how consistency is so important for a brand, and that means the quality of the marketing content you get is key. Whether it’s blogs, social media, or website design, having consistency not only in the content, but how it’s reviewed, posted, and monitored for responses is just as important. If you’ve got an agency that not only produces content but also reviews, posts, and responds to comments, you’ve got a winner.
About the enVisioning Success Podcast
This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing, from lead generation to leadership. Find us on PodBean to download from your platform of choice, or subscribe to our mailing list to get new episodes and other news delivered directly to your inbox. Interested in working with Vision? Learn more about our services and contact us today.
