As your company grows and changes course, you might find how you’ve done marketing in the past—either ad-lib or with outsourcing—isn’t working for you anymore. This is discussed in our enVisioning Success podcast episode When Hiring Internally Makes Sense and is expanded here. Whether your website needs are too complex for a one-every-five-years build, you need someone to monitor and respond to social media in real-time, or your sales team needs to be integrated with the lead generation marketing provides, here are the components needed for building a marketing department from scratch.
For an Internal Marketing Department, You’ll Need…
A People and/or Project Manager
First things first, you’ll need management for your new marketing department. Depending on your size, this might be a single person wearing multiple of these hats all the way up to a c-suite CMO. Make sure they know not only marketing but also people and project management. Servant leaders often make the best fit here to make sure everyone in their department has what they need.
A Website Developer
If your website can’t afford to be static, you’ll need an internal website developer to constantly update your content, manage industry-specific pages, juggle e-commerce, and continually update resources for your customers.
A Content Writer
Social media, blogs, email marketing, and even ads all require content to be properly utilized. Not only do they need to be able to turn a phrase, but they also need to understand and use marketing techniques like calls to action and SEO. Making the switch is most useful when you’ve got highly specialized industry knowledge or target demographics you need to reach.
A Public Relations Officer
If your leadership isn’t going to be the face of your company, you need someone who is empowered to speak on behalf of your business. Reputation management has a lot of moving parts, from creating press releases to responding to reviews and criticisms online.
Depending on your company, you might need additional marketers, either doubling up (such as having a dedicated social media marketer and a long-form copywriter) or roles specialized to your business. If you’re not sure whether it’s time to bring marketing internally, learn more about marketing partnerships in our blogs, Expanding Your Business with an Outsourced Marketing Firm and 4 Tips for Building the Right Outsourced Marketing.
About the enVisioning Success Podcast
This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision Advertising CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing, from lead generation to leadership. Find us on PodBean to download from your platform of choice, or subscribe to our mailing list to get new episodes and other news delivered directly to your inbox. Interested in working with Vision Advertising? Learn more about our services and contact us today.
