So, you want better marketing for your business: should you hire a marketing agency? And if so, what kind? What needs do you have, what are you interested in marketing, and who even is the ideal customer you want to market to? In the enVisioning Success podcast episode, Assembling Your Avatar Dream Team: Hiring with Your Customer in Mind, co-hosts Laura and Julia talk about hiring staff with your customer avatar in mind. In this companion blog, we’ll explore hiring a marketing agency with your customers in mind and your short- and long-term needs.
Do You Need to Outsource Marketing?
As we talked about in our blog, How Having No Marketing Department is Costing You, if you don’t already have a dedicated marketing department, those duties get spread out among staff—be it an owner or executive, the sales team, or the most junior member of your team in addition to the duties they already have. This takes up their valuable resources: their time completing the tasks, their budgeted money in paying for services, and their expertise in learning new skills. Having a marketing department frees up your staff and solves the issues of expertise and time.
The Right Marketing Agency for Your Industry
With that out of the way, what aspects should you look for when hiring a marketing agency, especially in your specific industry and business? Your target customers, products and services, and how you sell all should be factored in when looking at what marketing agency to hire.
Marketing Agencies That Perform Market Research
Any good marketing strategy needs to start with market research. While you might know your business and industry well, the marketing landscape might be very different. It can help you find your ideal client profiles and build customer avatars, as well as identify your competition and spaces to market your business.
Marketing in B2B and B2C Industries
Marketing (and selling) in the B2B and B2C spaces require different approaches. Marketing avenues, such as social media marketing, email marketing, online advertising, and SEO (search engine optimization) must be weighed for reaching your targeted customers and industries.
Specialist Marketing vs. Comprehensive Marketing Agencies
A website developer can build your website, but can they write copy that provides SEO and has good calls to action to get customers in the marketing pipeline? A specialist might do one thing very well, but a comprehensive marketing agency can assess your needs and provide a multi-channel approach to marketing to bring in more and better leads by targeting your customers on multiple fronts.
About the enVisioning Success Podcast
This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing, from lead generation to leadership. Find us on PodBean to download from your platform of choice, or subscribe to our mailing list to get new episodes and other news delivered directly to your inbox.
Having a marketing agency that can get into your customers’ heads and provide the right marketing and advertising is only the start of working with an agency like Vision. By forming a strategic partnership with us, you’re getting the best marketing strategy to align with your business strategy and better collaboration with your sales team, customer support, and more. Contact us today to learn more about how we can help you find and market to your customers.
