On our podcast, enVisioning Success, we’re celebrating our 100th episode, Your 2026 Marketing Manifesto, with co-hosts Laura and Julia. That also means we’ve written one hundred podcast blogs as well! Each of these marketing podcast blogs drills down on a marketing topic discussed in that episode, providing additional insight and marketing tips for business owners. Below, we’re sharing ten of our favorite tips, along with links back to each blog for more reading. Enjoy!
Enhancing How People Find Your Brand Online
Search results, social media handles, articles written about your business, and more contribute to your online presence—one of the best marketing tools you’re not using. If it’s hard to find your business and your website traffic is low, it might be time to read our podcast blog, Is Your Online Brand Performance Strong Enough?
Building Your Brand on Social Media Can Be Hard
Jumping into social media as a new business or an established brand can be difficult. It requires regular posting, creating content (including posts, photos, videos, and long-form content), engagement, ads, and management. To avoid getting overwhelmed, check out our podcast blog, Three Rules for Building Brand Trust on Social Media.
Marketing is an Essential for Business Growth
At some point, you’ll need marketing to help expand your business, especially when expanding into new areas and customer bases. But marketing isn’t a silver bullet. As we talk about in our podcast blog, What Marketing Can (and Can’t) Do for Business Growth, it’s all about combining business strategy and marketing strategy, and adjusting both regularly.
You May Need Help from a Marketing Agency
As we talk about in our podcast blog, Expanding Your Business with an Outsourced Marketing Firm, sometimes businesses want the expertise of a marketing department without all the effort of building one. It’s important to treat these as partnerships, listen to advice, and explore options. You bring your industry experience, we’ll bring ours.
You Need to Plan Your Marketing
You can’t just throw marketing at the wall to see what sticks. Instead, you need to go into marketing with a plan so you don’t waste time, energy, and money. A marketing plan is a great place to start, even if you have to bring in an outside agency to help. Learn more about what to look for in our podcast blog, What Should I Look for in a Marketing Plan?
Your Marketing and Sales Teams Should Talk
A disconnect between your marketing team, which generates leads, and your sales team, which takes those leads over the finish line, is common. In our podcast episode, 4 Steps for Marketing and Sales Team Collaboration Success, we help bridge that divide so you can generate leads and avoid clients falling through the cracks.
Identifying Client Demographics and Interests is Key
From content marketing to running ads, knowing who your customers are (and whom you want them to be) is vital for producing the right content and targeting ads to find them. We talk customer avatars and ideal client profiles in our podcast blog, The Information Needed to Find and Target Your Business’ Customers.
Blogs Can Help Your Business Be Found by Search & AI
In our podcast blog, Showing Expertise Through Writing Blogs for Your Business, we talk all about how business blogs can be an essential marketing tool. Not only does it make great content to share, but it can also (when optimized) be a great tool to show up on both search engines and AI results.
You Need to Spend Money on Ads—But Wisely
If you want to show up on social media or search results, it’s pay to play. It’s important to know who and where your ideal clients are, the ad space for your industry, and formulate a plan and budget before you start spending. For more info, see our podcast blog, Are You Spending Too Much on Ads (or Too Little)?
AI Is Here, and Your Competition Is Already Using It
Speaking of AI, whether you love it or hate it, it does exist as a tool that can help or hinder your marketing. As we talk about in our podcast blog, The Fight Against AI Marketing Slop, AI generative images and text mean it’s easier than ever to start marketing your business, but it also means it’s harder to stand out. Learn how to strike a balance.
About the enVisioning Success Podcast
This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing. Find us on PodBean to download from your platform of choice, watch us on YouTube, or subscribe to our mailing list to get new episodes and more delivered directly to your inbox. Interested in supercharging your own marketing? Download our Marketing Strategies Playbook, learn more about our services, and contact us today.
