Running a business? We know how easy it is to get caught up in the endless push for growth. But have you stopped to ask yourself—are you actually moving forward, or just spinning your wheels faster? In our podcast episode, Stop Chasing Growth for Growth’s Sake, we pick apart the how to define your path of growth, and the importance of pausing for reflection.
Signs You’re Ready to Grow
Expanding a business is exciting—but only if you’re ready for it. Have you actually defined what success looks like for you, or are you just chasing growth because it sounds good? Getting clear on that will keep you from making moves that feed your ego instead of your goals.
- Your Operations: Are your operations and systems ready to take on more customers, without crumbling in the process?
- Your Cash Flow: Are you just going to be throwing money at new processes that might work, or have you actually dove into data to prove that you’re ready?
- Your Customer Base: Do you have a stable, loyal customer base that you can count on retaining in the near future? You don’t want to be stuck in frantic searches that are outside of your avatar.
When Holding Steady Is the Smarter Move
Not every business is ready for rapid growth, and that’s okay. Sometimes, holding steady is the best strategy for long-term success. When in doubt, fix what’s broken before adding more weight.
- If your systems are falling apart, adding more tasks isn’t the answer. Sort out your internal issues first – trust me, it’s crucial before you complicate things even more.
- Talk about those vanity metrics for a second. It’s great to have tons of followers and likes, but if they’re not turning into actual sales, what’s the point? Focus on what really matters: making money and keeping your customers happy.
- If you’re feeling burnt out, expanding your business won’t help. Streamline your processes, delegate tasks, and work smarter, not harder. later.
About the enVisioning Success Podcast
This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision Advertising CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing, from lead generation to leadership. Find us on PodBean to download from your platform of choice, or subscribe to our mailing list to get new episodes and other news delivered directly to your inbox. Interested in working with Vision Advertising? Learn more about our services and contact us today.
