Email marketing allows you to reach many people with the click of a button, but it can be a daunting task to start. Before you do, you should answer the question: is email marketing the right marketing for your business? As co-hosts Laura and Julia talk about on the podcast episode, What’s Still Working—But You’re Probably Not Doing It Enough, the power of email marketing only works when done right. Learn the reasons you may want to implement email marketing as part of your strategy and how to get started.
5 Questions to Answer with Email Marketing
Below are some (but not all) of the questions you should ask yourself about your business, and whether email marketing could help.
1. Do You Already Have a Marketing Email List?
If you’ve already collected emails from clients, prospects, or marketing, you’ve fought half the battle. You can segment these emails into distinct categories (clients, prospects, collaborators) and then email them accordingly. Don’t have a lot of emails? Learn how to build up your subscriber list.
2. Do You Need Reviews for Your Business?
If people find your business on review platforms and other reputation sites such as Google Reviews, Facebook Reviews, Yelp, Angi, etc., then you can always use more reviews. You can get reviews more easily by automating emails, allowing you to drop an email into a list and then ask satisfied clients to rate you on your platform of choice or create a testimonial.
3. Do You Sell Products (Physical or Digital)?
If you sell products online or in-store, email marketing is a powerful tool for your business. Not only can it be tied into promo and sales cycles via sign-ups, but it can also be used to gain emails by offering a free product with signup. These are often digital offers, such as videos, ebooks, or coupons. Learn how this email automation works.
4. Do You Have Repeat Customers?
For many businesses, the only thing better than a new client is a repeat client. Whether this is someone buying additional products and services for you or retaining your current clients on subscription or contracts, email marketing is a powerful tool for retaining clients. Often this takes the form of a newsletter, so make sure you make one worth reading.
5. Do You Need Support for Your Sales Team?
There are a lot of cross-over points for marketing and sales team collaboration, with email being an easier one to implement. Email automations can be a great tool for your sales team, following up with prospects, thanking happy clients, and even replacing cold-calling with other options (email marketing just being one).
About the enVisioning Success Podcast
This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing. Find us on PodBean to download from your platform of choice, watch us on YouTube, or subscribe to our mailing list to get new episodes and more delivered directly to your inbox. Interested in supercharging your own marketing? Download our Marketing Strategies Playbook, learn more about our services, and contact us today.
