The actual strategy for social media marketing changes with platform, demographics, and your production value/budget, but the mindset you approach this marketing with shouldn’t. Like co-hosts Laura and Julia talk about in their episode, The Mindset That’s Fueling the Most Scalable Businesses Right Now, sticking to simple ideas and key plans is what makes a marketing strategy effective. And what always works for social media marketing? Consistency.
Why Consistency on Social Media?
Your social media—both as a gateway to your business and your brand—may be the first and only way potential customers see you. They may also use it in conjunction with other aspects of your online presence to make decisions on using your services and products.
- Mixed Messages: If you’ve got multiple posters, significant changes in quality, or inconsistent posting on different platforms, the dissonance can lead to a loss of trust.
- Weak Voice: The voice of your brand is the combination of tone, content choice, and uniqueness/authenticity compared to your competition.
- Unpolished Graphics: Having photos, videos, and graphics (even without graphic designers) that are inconsistent in quality, branding, and formatting can leave watchers clicking away.
Customers on social media can be fickle, so it’s vital to keep them both interested and engaged. See more tips in our blog, Three Rules for Building Brand Trust on Social Media.
The Value of Consistency to Your Brand Marketing
You might imagine that the issues with consistency on social media can extend to the rest of your brand online. As mentioned above, your online presence is that sum total of your brand’s impact on the internet. Managing this, often known as branding or brand marketing, brings together not just being a consistent brand, but being proactive, which includes things like reputation management (responding to and marketing to get reviews) as well as SEO (Search Engine Optimization) through smart content marketing and website design.
About the enVisioning Success Podcast
This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing. Find us on PodBean to download from your platform of choice, watch us on YouTube, or subscribe to our mailing list to get new episodes and more delivered directly to your inbox. Interested in supercharging your own marketing? Download our Marketing Strategies Playbook, learn more about our services, and contact us today.
