In this week’s enVisioning Success podcast episode, Hiring the Right People, co-hosts Laura and Julia talk about the hiring practices you need to follow to have the best person for your position. But what happens when you’ve got the right person for your marketing, and yet the marketing isn’t working? Today, we’re going to apply the lessons learned in the episode to marketing position troubles and how they may just need outside help to meet your business’s marketing demands.
Common Marketing Position Troubles
Below are some of the common issues faced by a newly hired (from within or without) marketing position. Do any of them sound familiar?
Dealing with Past Marketing Mistakes
Chances are, there are existing marketing initiatives that your marketing hire inherits, and not usually for the better. This could be everything from a bad website to an abysmal online reputation. Correcting these issues can take a long time and further delay new marketing initiatives.
Too Little Communication and Coordination
Marketing is a tool to generate leads and sales for your business, but is there communication between marketing and sales to coordinate leads? Between marketing and management to set marketing goals and create client profiles? Without these, it can be hard to be successful and gauge success.
Overwhelmed by Marketing Needs
One person to handle all your marketing needs requires a major skill set. They need to be an accomplished writer, understand Search Engine Optimization (SEO), build and maintain websites, perform ad buys, track marketing analytics, run email marketing campaigns, pitch interviews and articles, manage your reputation, and more.
Augmenting Your Marketing with Outsourcing
There are common threads in the above problems—it’s all too much work for one individual. A better system is to have your marketing position act as manager for your marketing and interface with an outsourced marketing firm, leveraging their expertise and workload with your coordination and knowledge base. Here are some ways they can help:
- Get Marketing Consultation and Training: The first step is to figure out where your marketing stands and how we can help. Get consultation on your marketing (and business). For smaller businesses, we can also provide training on the basics, like social media posting and ads.
- Know When to Call in Specialists: If you need a new website, Google Ads, or automated email marketing, it’s time to call in the experts. We will determine your needs, collect targeting data, and create the content and campaigns while you supervise.
- Offload Content Marketing: Posting to social media every day, writing a blog every week, staying on top of reputation management—it’s a lot of content generation for one individual. Let us help by offloading the grunt work so you can focus on management and review.
About the enVisioning Success Podcast
This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision Advertising CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing, from lead generation to leadership. Find us on PodBean to download from your platform of choice, or subscribe to our mailing list to get new episodes and other news delivered directly to your inbox. Interested in working with Vision Advertising? Learn more about our services and contact us today.
