As a business owner or other C-suite executive, at some point, marketing became your job on top of your other duties. And that’s probably where it has stayed, your marketing (and marketing skills) being brought out and put away as situations and workload demand. In the It’s Okay to Ask for Help enVisioning Success podcast episode, co-hosts Julia and Laura provide tips for leaders, one of which is delegation. Learn the signs it’s time to delegate your marketing and how you can go about it, regardless of business size.
What’s the Current State of Your Marketing?
So, before you can delegate, it’s important to take inventory of your current marketing, both as a resource and to gauge what needs attention first. In order of priority:
- Website: If people find your website, what are they greeted with? Appearance, functionality, content, and user experience—these are all vital to turn page visits to lead generation and to make sure your website shows up on Google Search.
- Reputation Management: Google, Facebook, Yelp, and BBB—wherever your business is listed, are the reviews being reviewed? Managing your online reputation is necessary to ensure people aren’t clicking away once your score shows up.
- Online Presence: How can people find you online? Beyond your website, social media (see below), and reputation management, are you claiming your listings, posting content, and making connections online, including referral links? Learn what you’re missing.
- Social Media: Every business can benefit from a social media presence; it’s just about figuring out where your customers live and producing the right content for them. From Facebook to LinkedIn, YouTube to Instagram, find your place online.
- Advertising: When used properly, online ads can be a game changer. From quickly building up your social media presence to an outsized search engine share, finding the right place to advertise, target, and create content is essential.
- Email Marketing: Email is an often-overlooked tool, especially when it comes to customer retention. Whether you’ve already got emails for customers or interested parties, or you need to build out your subscriber list, it’s an easy way to connect with customers.
Delegating Work to a Marketing Agency
If you decide to work with a marketing agency, do it right. Talk to them about your current marketing, what has and hasn’t worked, and get a full consultation on your business. From there, collaborate on a marketing plan that fits your needs and budget and implement that plan. The level of your involvement is up to you, from reviewing blogs and website copy to sitting back with completely managed social media. Just remember to keep open communication and other green flags of outsourced marketing.
About the enVisioning Success Podcast
This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision Advertising CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing, from lead generation to leadership. Find us on PodBean to download from your platform of choice, or subscribe to our mailing list to get new episodes and other news delivered directly to your inbox. Interested in working with Vision Advertising? Learn more about our services and contact us today.
