Building a voice on social media is the difference between engagement and estrangement with your customers. In the podcast episode, Marketing Tactics to Leave in the Trash This Year, co-hosts Laura and Julia lament vanilla messaging and the need for a unique voice in all marketing efforts. As more companies turn to AI to help market themselves, the number of voices on social media grows while each becomes more generic. Learn how to make your social media voice stand out.
AI-Generated Text is Leveling the Playing Field
Using generative text AI like ChatGPT can allow any business to make marketing content quickly. However, this can be a case of marketing haste making marketing waste. Too many companies are treating AI like it’s their marketer, when they should be treating it like an intern. The result is that much of the AI social media content is “out-of-the-box” and sounds very similar. This is where your focus on making a unique social media voice will really help you stand out.
Tips to Make Your Social Media Voice Stand Out
Against a sea of generic AI content, nailing a unique voice, visuals, and an engagement plan are vital. Take the following into consideration:
- Start with Authenticity: The best unique voice is your own voice. What makes your company and brand different? Building a voice based on authenticity will give you a leg up on AI.
- Put a Face on Your Brand: Another great route is to find a brand ambassador among your leadership. This allows you to leverage existing connections and have the human connection.
- Get Photography Done: Whether you’re a service- or product-based company, a photoshoot of what you do, who does it, and where you do it provides great content alongside truthful media.
- Build Trust & Community: Social media and the larger internet are, at their core, about community. You need to build one for your customers, from listening to their problems to sharing your stories.
Need more advice on finding your social media voice? Check out our posts Finding Your Company’s Voice on Social Media and Industry Facing vs Client Facing: Picking the Right Voice for more tips.
About the enVisioning Success Podcast
This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing. Find us on PodBean to download from your platform of choice, watch us on YouTube, or subscribe to our mailing list to get new episodes and more delivered directly to your inbox. Interested in supercharging your own marketing? Download our Marketing Strategies Playbook, learn more about our services, and contact us today.
