Still clinging to that TikTok page or ad campaign that’s as effective as a leaky bucket? Let’s face it… if it hasn’t gained any traction from your avatar by now, it’s probably won’t. You’re not just wasting time and expertise—you’re flushing good money down the drain. It’s time to cut your losses, stop pretending things will magically turn around, and reallocate your resources to strategies that actually work. In our podcast episode, Stop the Bleeding! How to Cut Ineffective Marketing Strategies, we pick apart how to assess your current marketing efforts, cut out what isn’t working, and refocus to those high-performing channels.
Your Guide to Cutting Marketing Strategies
Knowing when to pull the plug on marketing efforts can be tricky, especially if you’ve poured in time, energy, and maybe even a small fortune. But let’s be real: if it’s not delivering results, it’s just dead weight. Here’s how to know when it’s time to cut your losses and move on.
- Perform a marketing audit. This is the “rip off the Band-Aid” moment. You’ve got to take a hard look at your marketing activity and assess its effectiveness. Be honest with yourself: is this strategy delivering, or is it just a shiny distraction?
- Cut low-performing channels. Now that you know what’s bringing in your avatar, you’ve got to say goodbye to the channels that aren’t getting to the core. Make changes, redirect your resources (time, money, expertise), and define success so you know what to look for.
- Refocus to high ROI activities. Double down on what’s working. If it’s working really well, do you need to cover your bases elsewhere? Nope!
- Streamline your marketing stack. Stop paying for tools that don’t actually move the needle. You also don’t need the best subscription for every program. Sales isn’t just bringing in money; it’s also saving money.
Keeping up With Your Marketing Strategies
Once you’ve completed all the steps to cut your ineffective marketing strategies, it’s not time to just sit back and relax. Yes, see how your changes work, but don’t just “set it and forget it.” Talk to your team, always keep track of your data, and always search for those areas of improvement.
About the enVisioning Success Podcast
This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision Advertising CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing, from lead generation to leadership. Find us on PodBean to download from your platform of choice, or subscribe to our mailing list to get new episodes and other news delivered directly to your inbox. Interested in working with Vision Advertising? Learn more about our services and contact us today.
