Growth in your business is great, and planned growth is even better, but are you factoring in the marketing scaling needed as your business scales? In the podcast episode Scaling Isn’t Sexy: It’s Systems, Boundaries, and Saying No, co-hosts Laura and Julia go over what it takes to scale a business. Today, we’re looking at the marketing scaling needed after a business scales up, and what it can and cannot do to continue that growth.
Common Weakpoints for Scaling Your Marketing
As your business grows, it changes. Sometimes those changes are so slow that it’s only when you take a hard look at your current marketing that you realize how far it’s lagging behind.
- An Outdated Website: A Website can age poorly, and that’s especially true for businesses that have grown. Everything from the general feel to the company info to the specific products and services may need to change.
- Changing Ideal Clients: A growing company may enter into new markets and demographics. Make sure you are marketing (and ad targeting, see more below) to the right clients, not the old clients.
- Ad Targeting and Budgets: More growth means it’s time to take the gloves off on ads. Ad budgets need to be increased, and ads need to be revised to better target the right demographics and promote the right products and services.
- Reaching Job Seekers: Scaling up a business often means scaling up the employees. How do you reach potential hires? A new website, social media activity, and targeted ads can bring the best candidates to your online doorstep.
What Marketing Can and Cannot Do to Continue Growth
It’s also important to note that marketing isn’t a silver bullet for growth or continued growth. The reality is that marketing has limits. It’s not going to single-handedly transform your business overnight. It’s a tool that supports business growth when used consistently and strategically. It can mainly focus on two key areas: increasing the visibility of your business through online presence and generating leads by bridging the gap with sales. It cannot deliver instant results, fix a broken sales process, or act as a replacement for business strategy.
Learn more in our blog, What Marketing Can (and Can’t) Do for Business Growth.
About the enVisioning Success Podcast
This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision Advertising CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing, from lead generation to leadership. Find us on PodBean to download from your platform of choice, watch us on YouTube, or subscribe to our mailing list to get new episodes and other news delivered directly to your inbox. Interested in working with us? Learn more about our services and contact us today.
