The difference between success and struggle often comes down to one factor: staying ahead of the marketing curve. With technology moving at lightning speed, it’s crucial to leverage the right tools to keep your business informed, agile, and competitive. Let’s cut to the chase — if you’re still wasting time on tedious tasks that marketing automation could easily handle, it’s time to wake up and rethink your strategy. In our podcast episode, How to Automate to Streamline Your Marketing, we break it down: how to ditch the busywork, amp up your efficiency, and keep the personal touch that builds real relationships with your customers.
Choosing Strong Marketing Automation Tools
When it comes to embracing the power of marketing automation, choosing the right tools isn’t just important — it’s everything. Don’t let your money serve as a waste of time, leaving you with a web to untangle, especially when you have a team depending on you to get it right.
- Identify what you can automate. Just because something can be automated doesn’t mean it always should be. And never, ever, set and forget. Keep track of what platforms you’re using, because they aren’t all cheap.
- Pick tools that make sense for your team. If it doesn’t integrate smoothly with your current systems that are working, don’t mess with it. You’ll end up with a confused team and money down the drain.
- Balance automation with personalization. Use your judgment, but just remember, people do not want to connect with content that isn’t authentic. And yes, it’s obvious when you’re using Chat GPT. Sorry!
Make Marketing Automation Work for Your Team
If you’re going to drop serious cash on marketing automation, it has to work for your team. Don’t just throw a dart at the board and hope for the best. Talk to them. You need to listen to their needs and make sure they’re trained to handle the shift. It’s not enough to hand them a shiny tool and expect the magic to happen. Get them on board, set them up for success, and make sure they’re comfortable — otherwise, it will be collecting dust.
About the enVisioning Success Podcast
This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision Advertising CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing, from lead generation to leadership. Find us on PodBean to download from your platform of choice, or subscribe to our mailing list to get new episodes and other news delivered directly to your inbox. Interested in working with Vision Advertising? Learn more about our services and contact us today
