Retention of both clients and staff comes down to one thing: clarity. If your communication isn’t clear, consistent, and aligned with your target audience, you’ll lose them. Polished writing helps, but you must understand your audience’s communication and interests. In our podcast episode, “Bringing It All Together: Sales and Marketing for Seamless Success,” we pick apart how communication shapes team culture and external relationships, highlighting the need for clarity in achieving long-term success.
Speak the Language That Connects
This isn’t about English vs. Spanish. It’s about tone, nuance, and platform. Gen Z expects an entirely different tone than Boomers. And guess what? Neither group is wrong. As Julia Becker Collins put it, “If you’re selling to Gen Z, you’re probably only writing in lowercase. If you’re selling to Boomers, your grammar better be perfect.”
The same principle applies internally. If you’re speaking in buzzwords or vague instructions, you’re leaving space for confusion—and people don’t stay where they’re confused. Clarity means saying what you mean in a way they’ll immediately understand.
Retention Relies on Real Communication
You can’t build long-term trust without consistent, two-way communication. This goes for client relationships and internal teams. Regular meetings beat reports every time—not because meetings are exciting, but because they allow people to ask and clarify. Most people won’t read a report just because you sent it—assume nothing and prioritize real conversations instead.
Clarity isn’t just about what’s said, it’s about what’s understood. That’s the difference between a loyal team and one that checks out.
Recognize What Works if You Want to Keep It
Retention grows when people feel valued. Recognition isn’t fluff—it reinforces what’s working and encourages more of it.
- Celebrate renewals. When someone stays, acknowledge it.
- Share the win. Retention is a team effort—recognize it as one.
- Make it public. Visible praise builds morale and reinforces culture.
- Tie it to impact. People stick around when they know their work matters.
About the enVisioning Success Podcast
This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision Advertising CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing, from lead generation to leadership. Find us on PodBean to download from your platform of choice, or subscribe to our mailing list to get new episodes and other news delivered directly to your inbox. Interested in working with Vision Advertising? Learn more about our services and contact us today.
