Now more than ever, there are many tools to make it easier to get your business online and selling. While product-based companies thrive or fail based on the quality and cost of their products, service-based businesses often struggle to compete. With out-of-the-box websites, AI-generated content, and abundant images, here is the marketing for service-based businesses you’ll need to come out on top.
You Have to Show Expertise in Your Marketing
As our co-hosts Julia and Laura talk about in their latest episode, You’re Not Competing with Other Companies. You’re Competing with AI, AI-generated content has raised the minimum bar for service-based companies. In order to differentiate, you’ll need to take your marketing to the next level:
- A website with a good first impression. With numerous tools to make quick websites, going the extra mile helps you stand out.
- Write better blogs to show your expertise. In the AI age, anyone can churn out a blog, so you need to produce better blogs for both readers and search engines.
- Have photos and videos of your staff in action. With stock and AI images abounding, having authentic images of your staff in branded outfits and vehicles helps you stand out.
- Engage online if you’ve got a story to tell. If you’ve got the images, video, and content to stand out, it’s time to head to social media for a sustained marketing push.
Reputation Marketing is Key to Survival
Service-based businesses live or die by word of mouth and reviews, so reputation marketing is key. This isn’t just about ensuring it’s easy to leave a review, but also about reputation management: making sure your company responds quickly to reviews—both good and bad—in a respectful and sincere manner with a plan to solve any issues. There are many more options in your toolbox for reputation marketing, including email marketing and testimonials, to name a few.
enVisioning Success Podcast
This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision Advertising CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing, from lead generation to leadership. Find us on PodBean to download from your platform of choice, watch us on YouTube, or subscribe to our mailing list to get new episodes and other news delivered directly to your inbox. Interested in working with us? Learn more about our services and contact us today.
