Treating marketing like an easy add-on to your business? Think again. If you’re not leveraging marketing to its full potential, you’re leaving serious cash on the table. Good marketing isn’t something that’s just “nice to have.” It’s what makes your brand stand out, reels loyal customers in, and generates sales. In our podcast episode, “Don’t Undervalue Good Marketing,” we dive into why undervaluing marketing is the fastest way to sabotage your growth and how to make sure you squeeze every last drop of potential out of your marketing efforts.
Who is Doing Your Marketing?
If you’re handling your own marketing without the expertise to back it up, stop right there. Just because you can write a witty Instagram caption doesn’t mean you should be in charge of your business’s entire marketing strategy. Marketing isn’t a hobby—it’s a specialized skill set. And just because it’s easy to post doesn’t mean it’s easy to create content that actually works. Find a specialist, create a plan, and stop undervaluing the effort it takes to create successful marketing.
How Can I Make My Marketing Succeed?
Ready to learn how to make your marketing actually work? Here’s the thing: success doesn’t happen by accident. If you want results, you need to be intentional, data-driven, and persistent.
- Measure everything. You can’t just throw content out there and hope it works. You need to implement systems to measure your activities and see that you find your ideal client. Numbers don’t lie, so rely on them.
- Communicate results. If you don’t share your results, nobody will see the value in your marketing. Prove your marketing works and make sure people understand
- Highlight success stories. There will always be a skeptic, whether it’s employees, managers, or other c-level staff. Use case studies and testimonials to show you’re doing the right thing.
About the enVisioning Success Podcast
This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision Advertising CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing, from lead generation to leadership. Find us on PodBean to download from your platform of choice, or subscribe to our mailing list to get new episodes and other news delivered directly to your inbox. Interested in working with Vision Advertising? Learn more about our services and contact us today.
