The internet is full of tutorials and templates that promise to turn you into a marketing pro overnight. Who needs to hire someone when you can do it yourself, right? Well… think again. The truth is, marketing requires in-depth skill beyond mimicking someone else’s strategy. You need insights on customer-driven data, research on industry knowledge, and lived experience. In our podcast episode, The Lure of DIY Marketing: Why it’s Not as Simple as it Looks, we break down the common misconceptions around DIY Marketing and explore how you can pivot your business and brand with strategic marketing.
Cost of DIY Marketing
Before we dive into how you can utilize marketing more effectively, let’s take a look at the true dangers of DIY marketing.
- Industry Strategy: You can watch all the YouTube tutorials you want, but it’s not a substitute for industry knowledge. Many marketers learn through experience and collaboration, and that can’t be handed to you overnight.
- Specialized Skills: In a highly specialized field, you can’t expect yourself (or your staff) to be good at Expecting one person to excel in strategy, data analysis, design, and SEO isn’t just unrealistic—it’s impossible.
- Brand Perception: If your marketing is amateur, your brand will also be perceived as amateur and underdeveloped. Nobody will take the risk to buy your product or service if it doesn’t appear trustworthy.
- Risk of Mistakes: When you make mistakes, you’re not only wasting money, but you’re also wasting time that could have been put into your business or service elsewhere.
Leaving DIY Marketing Behind
If you want to grow, scale, and build a brand people actually trust, you need to leave the DIY marketing behind and hand over the reins to someone who knows what they’re doing. They will build your brand on insights, expertise, and experience, things that go beyond the surface-level tricks you’ll find in an online tutorial. Marketing is about strategy, understanding your audience, and adapting to evolving trends. So, stop wasting time and resources trying to DIY it. Trust the experts to create a marketing game plan that gets results, leaving you the time to grow your business in those areas you excel in.
About the enVisioning Success Podcast
This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision Advertising CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing, from lead generation to leadership. Find us on PodBean to download from your platform of choice, or subscribe to our mailing list to get new episodes and other news delivered directly to your inbox. Interested in working with Vision Advertising? Learn more about our services and contact us today.
