As “marketing as an app” services further integrate AI and automation into their client onboarding and interactions, the value to businesses that need marketing done for them drops. As covered in the episode, The Human Touch Is Back: 5 Ways to Stand Out in a Tech-Heavy World, outsourced marketing needs to provide that human connection so businesses not only understand the marketing but also the reasoning and strategy behind it.
Good Marketing Starts with Good Onboarding
A big part of working with a marketing agency over an app is customer service. It sounds like a small thing, but proper onboarding, including face-to-face and virtual meetings, answering questions, and having someone available to answer them, is a lifesaver. When a business has questions about their marketing, their website, their lead generation, and anything else marketing touches, having someone to act as a teammate to answer these questions is crucial.
Learn more about picking the right agency in our blog, 3 Green Flags When Finding a Marketing Agency.
The Value of Marketing Strategy and Reassessment
The second part of outsourcing your marketing is utilizing these flesh-and-blood marketers as a strategic resource. This can include things like:
- Marketing Plans: Before marketing begins, a marketing plan is vital to making a plan that fits your business, brand, and budget, and avoids one-size-fits-all marketing.
- Fractional CMO: Having a marketing agency’s top team members act as a CMO—Chief Marketing Officer—for your business gives a massive leg up on marketing strategy.
- Business Strategy Integrations: Having the ability to consult about marketing on the business strategy level allows you to roll out business changes without spaghetti marketing.
- Marketing Analytics: Having someone who can collect and read your marketing analytics and produce readable reporting is a vital part of assessing and correcting marketing initiatives.
About the enVisioning Success Podcast
This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing. Find us on PodBean to download from your platform of choice, watch us on YouTube, or subscribe to our mailing list to get new episodes and more delivered directly to your inbox. Interested in supercharging your own marketing? Download our Marketing Strategies Playbook, learn more about our services, and contact us today.
