AI is everywhere. Content creation, social posts, even customer service—there’s no shortage of tools claiming to revolutionize your marketing. But here’s the thing: AI in marketing is only as good as the strategy behind it. If you’re expecting AI to run your marketing for you, you’re going to be disappointed. At Vision, we see AI as an assistant, not a substitute. It’s a powerful tool to increase efficiency, streamline tasks, and support your marketing team. But it can’t think for you. And it definitely can’t build a strategy. We explore this in our podcast episode, AI Won’t Save You: Garbage In, Garbage Out—where we break down this hot take and share how to actually get value from AI.
Why Human Strategy Still Leads
Marketing strategy requires judgment, creativity, and business understanding. AI doesn’t know your brand’s voice, audience’s nuances, or goals. It can generate ideas and save time, but it can’t tell you what works. AI marketing tools can draft content, but only you know what resonates with your audience. Marketing automation handles repetitive tasks, but it’s your job to define the customer’s journey.
How to Use AI in Marketing (The Right Way)
The brands succeeding with AI aren’t replacing their teams—they’re enhancing them. Here’s how:
- Start with a clear strategy. AI accelerates, but without direction. It’s just noise.
- Train AI with your brand voice. Feed it examples of your tone, positioning, and key messages.
- Use AI for efficiency, not shortcuts. Let it draft, brainstorm, or automate—while you focus on quality control.
AI for business growth is about wise use, not total delegation. Blend its capabilities with your expertise to create efficient, consistent, and human marketing. The goal isn’t automation for its own sake—it’s scalable, strategic growth.
About the enVisioning Success Podcast
This article is based on topics discussed in Envisioning Success, our weekly podcast hosted by Vision Advertising CEO Laura DiBenedetto and COO Julia Becker Collins. They cover everything from building brand connection to lead generation, sales, and leadership.[Text Wrapping Break]Find us on PodBean to listen on your platform of choice, or subscribe to our mailing list to get new episodes and resources delivered right to your inbox. Want to work with us? Learn more about our services or contact us today.
