Marketing mistakes aren’t just a minor setback — they can be a major drain on your business. Whether it’s wasting time, damaging your reputation, or facing legal trouble, the risks of marketing missteps are real, and they will affect you and your business. In our podcast episode, Staying In Your Lane: The High Cost of Marketing Mistakes, we dive into the value of outsourcing and hiring experts to make informed decisions for your business.

Common DIY Marketing Mistakes

You may think you’ll be saving money doing your marketing yourself, but you won’t. We can promise you that. Marketing may not be rocket science, but there are experts. And getting that knowledge either requires you to spend valuable resources gaining it or facing costly mistakes. Let’s dive in.

• Ignoring Reputation Risks. Your reputation is what people say about you when you’re not in the room. When you aren’t properly investing in your brand, your reputation will take a hit and can be damaged beyond simple repair.
• Missing Out on Relationships. When you’re working with a strong, educated marketing agency, they will always have your success at the forefront of their work. That way, you can step away and focus on the things you are good at.
• Making Decisions Based on Feelings. Want to start a TikTok account just because it sounds fun? That most likely won’t lead you to your ideal client or sales. Leave out your feelings and emotions, and let data lead the way.
• Forgetting Legal Regulations. What you don’t know CAN hurt you. Avoid high-cost problems by working with a team who is educated on how to protect you and your business because it isn’t as simple as avoiding borrowing images from Google.

How Can a Marketing Agency Help?

A marketing agency can be a game changer for your business, offering expertise through industry knowledge and learned experience. You’ll be building a relationship that is compounding over time while shifting to focus on areas where your business needs your expertise. Invest in your business, because saying a few dollars in the beginning will not pay off in the future. It isn’t a gamble. Marketing works and good agencies will have the data to prove it.

About the enVisioning Success Podcast

This article is based on topics discussed in enVisioning Success, our weekly podcast hosted by Vision Advertising CEO Laura DiBenedetto and COO Julia Becker Collins. In it, they discuss all things business and marketing, from lead generation to leadership. Find us on PodBean to download from your platform of choice, or subscribe to our mailing list to get new episodes and other news delivered directly to your inbox. Interested in working with Vision Advertising? Learn more about our services and contact us today.